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In those cases, the message will not be findable to the recipient, even if they look for it in their spam folder. Less frequently, a receiving server might choose to simply drop that message, which is akin to the receiving server simply deleting it. Most often, the two options facing that server are to deliver the message to the intended inbox or to send it to the spam or junk folder. At that point, the receiving server still has to decide what to do with that message. When a message is registered as delivered, that simply means the receiving server has accepted the message from SendGrid. DeliveredĪ common misconception that I often run into is that a delivered message is a message that made it to the inbox. Let’s take a quick look at what each of those events means so you can glean a better picture of your email delivery performance.
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Deferred – the receiving server delayed acceptance of the message.Blocked – the receiving server denied the message and the address is not suppressed by SendGrid moving forward.Bounce – the receiving server denied the message and the address sent to is suppressed by SendGrid moving forward.Delivered – the receiving server accepted the message.When you send an email to your subscribers via SendGrid, there are really only a few things that can happen to that message between SendGrid and the receiving server. However, there are important events in the journey of your message that are just as meaningful and are often overlooked by marketers. Naturally, data points such as opens and spam complaints tell you quite a bit about how recipients are interacting with your messages. “Stories,” you ask? Yes, your data tells a great many stories that can help you, the sender, understand what is happening with your email campaigns.Īre people registering too many spam complaints? Are my open rates changing? Why are so many people opting out of my messages? The data you get back when you send a campaign, and the questions those data points raise, are the starting points for understanding what story your results are trying to tell you. Great email marketers are always finding ways to tell more compelling stories with their data.